How to Sell Anything to Anyone as a Creator

Hey everyone! Today, I’m spilling the beans on a topic that could very well be the game-changer in your creative journey: how to sell anything to anyone as a creator. But before we dive into the nitty-gritty of sales techniques and client outreach, let me take you back to where my journey in mastering the art of selling began – a place far removed from the creative realm, yet incredibly pivotal to my growth: Panera Bread.

From Layoffs to Lattes

There I was, freshly laid off from a technical support job, feeling like the rug had been pulled out from under me. It wasn’t just a job that I had lost; it was my confidence and my sense of direction. In this turmoil, I found myself donning an apron at Panera Bread. Little did I know, this detour would become one of my most significant learning experiences.

Working at Panera Bread, I quickly learned that every interaction was an opportunity to sell – not just soups, sandwiches, and pastries, but an experience, a smile, a moment of comfort. It was here that I discovered the power of confidence, not only in what I was selling but in myself. This confidence became my most valuable asset, a tool that I would carry with me into the creative realm.

I remember clearly the day that my boss, Laurie entered the room and told me and the other bakery worker that she had 5000 sourdough rolls to sell. Whoever sold the most rolls got a crisp $50 bill. I was confident that I would win!

I asked everyone that day if they wanted sourdough rolls to go with their coffee, or pastries, or to take home for their family’s Thanksgiving dinners. You’ll have to see how I did by watching the video to hear the full story.

The Leap into Creativity: Selling Website Services, Mentorship, and Classes

Fast forward to the present, and I’ve taken what I learned from my days at Panera Bread and applied it to my passion: the creative world. Selling website services, mentorship, and classes might seem miles apart from café lattes and baguettes, but the core principle remains the same: confidence in your product and yourself.

Selling, at its heart, is about connection. It’s about understanding the needs of your clients and presenting your product as the solution they’ve been searching for. But how do you make that connection, especially in the saturated creative market? Here’s where my Panera Bread experience comes full circle.

The Art of Selling as a Creator: Valuable Tips

  1. Believe in Your Product (and Yourself): Just as I learned to find pride in serving up a good cup of coffee, you must believe in the value of what you’re offering. Whether it’s a beautifully designed website, personalized mentorship, or an insightful class, your belief in your product is contagious.
  2. Know Your Audience: Understand who you’re selling to. What are their needs, desires, and pain points? How can your product make their life easier or better? Tailor your pitch to address these aspects directly.
  3. Master the Art of Conversation: Selling is less about pitching and more about engaging in meaningful conversations. Listen more than you speak, and when you do speak, make it relevant and impactful.
  4. Confidence is Key: Confidence doesn’t mean being pushy; it means being assured in the value you bring to the table. Remember, confidence in sales comes from preparation and practice.
  5. Persistence Pays Off: Not every pitch will result in a sale, but every interaction is a learning opportunity. Stay persistent, refine your approach, and don’t lose heart.

Why Watch the Video?

In the accompanying video, I dive deeper into these principles, drawing on personal anecdotes and years of experience in the creative field (and you find out if I won the $50 or not). I share actionable tips on how to reach out to clients effectively, ensuring your product stands out. This video isn’t just about selling; it’s about building lasting relationships and making a mark as a creator.

Ready to Win with Your Creative Sales Approach?

Embarking on the path to sell your creative services, mentorship, or classes like me can feel daunting at first. But just like that unexpected job at Panera Bread taught me, sometimes the most valuable lessons come from the most unexpected places.

Watch the video to arm yourself with the tools and confidence you need to sell anything to anyone as a creator. Let’s take your creative journey to the next level together.

Remember, the art of selling as a creator is about more than transactions; it’s about connections, confidence, and carving out your unique space in the world. Let’s make those connections happen.

You can watch the video here.